# Huckleberry > Huckleberry is a voice-first AI growth coach that helps everyone develop and outperform in their role. It makes expert coaching accessible to the 95% of professionals who have never had a coach. Built by The Huckleberry Feedback Company. Huckleberry is used by individuals, managers, functional leaders, HR teams and executives at organisations of roughly 100 to 1,000 people. You open the app, tap the call button, and talk. Sessions typically run 3 to 15 minutes. Key characteristics that distinguish Huckleberry from other AI coaching tools: - Voice-only. No typing, no chat bubbles, no forms. - Built on established coaching frameworks: GROW, SBI, Radical Candor, Situational Leadership. Sessions are scored against a rubric informed by the ICF Core Competencies. - Persistent memory across sessions, plus context from HRIS, calendar, assessments and 360 feedback. - Architecturally private. No admin override, no compliance API, no eDiscovery path. Audio is not stored and sessions are not used to train models. - Free tier at 30 minutes of coaching per month. Individual plans $25/month. Team plans from $20/seat/month, minimum 5 seats. Huckleberry does not replace the executive coach at the top. It coaches everyone the executive coach cannot reach. ## Core - [Huckleberry home](https://www.gethuckleberry.com/): What Huckleberry is, who it is for, and how voice-first coaching works. - [Product](https://www.gethuckleberry.com/product): The full coaching system end to end, including 360 feedback, development plans, team dynamics, role play and meeting debriefs. - [Voice coaching](https://www.gethuckleberry.com/voice-coaching): Why coaching works better by voice than by text, and how it compares to a human coach. - [Pricing](https://www.gethuckleberry.com/pricing): Free, Individual and Team plans with what is included in each. - [Integrations](https://www.gethuckleberry.com/integrations): HRIS, calendar, assessment and performance tool connections. - [About](https://www.gethuckleberry.com/about): The company, the founders and why Huckleberry exists. - [Contact](https://www.gethuckleberry.com/contact): Book a demo or talk to the team. ## Who it is for - [For individuals](https://www.gethuckleberry.com/for-individuals): A private coach for professionals whose company is not developing them. - [For managers](https://www.gethuckleberry.com/for-managers): Coaching that fits a manager's day, and gives time back. - [For functional leaders](https://www.gethuckleberry.com/for-functional-leaders): Developing a whole function rather than a few individuals. - [For HR leaders](https://www.gethuckleberry.com/for-hr): Scaling coaching across a company as always-on development. - [For executives](https://www.gethuckleberry.com/for-executives): Building the leadership bench a company needs to win. - [For coaches](https://www.gethuckleberry.com/coach-partners): How professional coaches partner with Huckleberry to expand their practice. ## Understanding AI coaching - [What is AI coaching?](https://www.gethuckleberry.com/blog/what-is-ai-coaching): A working definition of the category for buyers evaluating tools. - [Executive coaching, for everyone](https://www.gethuckleberry.com/blog/95-percent-who-never-had-a-coach): Why 95% of professionals have never had a coach, and what changes when they do. - [Where coaching fits in L&D](https://www.gethuckleberry.com/blog/where-ai-coaching-fits-in-ld): How AI coaching sits alongside existing learning and development programmes. - [Where coaching actually happens](https://www.gethuckleberry.com/blog/where-coaching-actually-happens): Why development happens in the moment, not in scheduled sessions. - [I was skeptical of AI coaching](https://www.gethuckleberry.com/blog/i-was-skeptical-of-ai-coaching): A first-hand account of what changed one skeptic's mind. - [The conversation that doesn't happen](https://www.gethuckleberry.com/blog/the-conversation-that-doesnt-happen): The cost of avoided conversations at work. - [Coaching frameworks every leader should know](https://www.gethuckleberry.com/blog/coaching-frameworks-every-leader-should-know): GROW, SBI, Radical Candor and Situational Leadership explained. ## Coaching by audience - [AI coaching for managers](https://www.gethuckleberry.com/blog/ai-coaching-for-managers): What changes for managers when their whole team has a coach. - [AI coaching for executives and founders](https://www.gethuckleberry.com/blog/ai-coaching-for-executives): How executives use coaching differently from the rest of the org. - [AI coaching for individuals](https://www.gethuckleberry.com/blog/ai-coaching-for-individuals): Owning your development when no one else is investing in it. - [Coach the team, not just the manager](https://www.gethuckleberry.com/blog/coach-the-team-not-just-the-manager): Why coaching only the manager leaves the burden with them. - [The cost of inconsistent managers](https://www.gethuckleberry.com/blog/cost-of-inconsistent-managers): What management variance costs an organisation. ## Privacy, trust and quality - [Security and trust](https://www.gethuckleberry.com/security): Security posture, data handling and architectural privacy. - [Why generic AI assistants aren't safe for employee coaching](https://www.gethuckleberry.com/blog/ai-coaching-privacy-problem): The compliance API and eDiscovery problem with general-purpose assistants. - [How Huckleberry handles legally sensitive coaching territory](https://www.gethuckleberry.com/blog/ai-coaching-and-legal-compliance): Where coaching stops and HR or legal begins. - [How we measure coaching quality](https://www.gethuckleberry.com/blog/how-we-measure-coaching-quality): The rubric and evaluation approach behind session quality. - [Privacy policy](https://www.gethuckleberry.com/privacy): How personal data is collected and handled. - [Terms and conditions](https://www.gethuckleberry.com/terms): Terms of service. - [Data Protection Addendum](https://www.gethuckleberry.com/dpa): DPA for customers with data processing requirements. ## Feedback and assessments - [360 feedback is broken, here's why we're rebuilding it](https://www.gethuckleberry.com/blog/360-feedback-is-broken-heres-why-were-rebuilding-it): The case against traditional 360 feedback processes. - [The best AI-powered 360 degree feedback tools](https://www.gethuckleberry.com/blog/best-ai-360-degree-feedback-tools): A survey of tools making 360 feedback easier. - [Your assessments, finally put to work](https://www.gethuckleberry.com/blog/personality-assessments-coaching-context): Turning CliftonStrengths, DISC, Big 5 and similar into coaching context. ## Company news - [Launching Huckleberry at Transform 2026](https://www.gethuckleberry.com/blog/live-from-transform-launching-huckleberry): The public launch of the product. - [Huckleberry raises US$1.2m](https://www.gethuckleberry.com/blog/huckleberry-raises-us-1-2m-to-empower-everyone-with-growth-feedback): Funding announcement, backed by Oregon Venture Fund and Archangel Ventures. - [New in Huckleberry: Growth Plans](https://www.gethuckleberry.com/blog/new-in-huckleberry-growth-plans): 90-day development plans built from coaching sessions. - [Blog](https://www.gethuckleberry.com/blog): All Huckleberry writing on coaching, AI and development.