About us

We're your Huckleberry

"The best way to improve performance is to get clear, direct feedback from the people you work with."

– Andy Grove, former CEO of Intel

Andy is onto something here.

We all do better work with feedback. Simple? Sure. Easy to do? No way. 360 feedback processes are super time-consuming and many businesses don't even bother, which means most people miss out on feedback and don't get to improve. We're changing that.

Aaron & Diogo

Huckleberry Manifesto

Feedback is like oxygen — essential to growth, and everyone should have it

Feedback should be delivered fresh — not hidden until annual review time

Your feedback should be yours to keep — not get locked in an HR file.

Feedback should play to your strengths — not fix all your weaknesses

Your reputation should be built on truth — verified by real people who work with you

Our Values & Team

Raise the bar

Always push for better, because “good enough” isn’t good enough.

Keep it real

Honest feedback beats sugarcoating every time.

Give generously

Share your insights freely; growth is a team sport.

Love your work

Bring passion to the table—it’s contagious.

Diogo Böhm

Co-founder & CTO

Aaron Ward

Co-founder & CEO

Marcus Hoefliger

Co-founder & CGO