Terms of Service

The Huckleberry Feedback Company

Effective Date: March 31, 2026

Key Points

  • Huckleberry is an AI coaching platform. It is not therapy, legal, medical, or financial advice.
  • Your Coaching Profile and 360 feedback belong to you and travel with you between jobs.
  • Your coaching conversations are private — your employer and Huckleberry staff cannot view them.
  • If you’re on a company plan, coaching conversations are permanently deleted when you leave that plan.
  • Our liability is capped at what you’ve paid us in the last 12 months.
  • Disputes are resolved by individual arbitration, not class actions (you can opt out within 30 days).
  • You must be at least 16 years old to use Huckleberry.

1. Introduction and Acceptance

These Terms of Service (“Terms”) are a legal agreement between you and The Huckleberry Feedback Company, a Delaware corporation (“Huckleberry,” “we,” “us,” or “our”). They govern your access to and use of the Huckleberry platform, including our website, applications, AI coaching services, 360 feedback tools, and related features (collectively, the “Service”).

By creating an account, accessing, or using the Service, you agree to be bound by these Terms, our Privacy Policy, and, if you are on a Team or Enterprise plan, our Data Processing Agreement (incorporated by reference). If you do not agree, do not use the Service.

If you are accepting these Terms on behalf of an organization (“Customer”), you represent that you have the authority to bind that organization, and “you” refers to both you individually and the Customer.

2. Definitions

  • “Coaching Content” means all content generated during or from your coaching sessions, including voice transcripts, AI-generated summaries, coaching notes, people discussed, and recommendations.
  • “Coaching Profile” means the aggregated insights, technique preferences, growth patterns, and developmental themes derived from your use of the Service over time.
  • “Company Data” means data provisioned by a Customer under a Company Plan, including team member profiles, organizational structure, company documents, HRIS data, and integration credentials.
  • “Company Plan” means a Team or Enterprise subscription where a Customer pays for seats on behalf of its employees or members.
  • “Individual Plan” means a Free or Individual subscription where a person pays for (or uses) the Service on their own behalf.
  • “Portable Data” means your Coaching Profile and 360 Feedback received from colleagues — data that belongs to you personally and travels with you.
  • “360 Feedback” means feedback collected from your colleagues through the Service, including voice responses and AI-synthesized insights, attributed to the person who provided it.

3. Eligibility

You must be at least 16 years old to use the Service. By using Huckleberry, you represent that you meet this requirement. If we learn that a user is under 16, we will promptly terminate their account and delete their data.

4. Account Registration and Security

You must provide accurate, current information when creating your account. You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account. Notify us immediately at support@gethuckleberry.com if you suspect unauthorized access.

You may not share your account or allow others to access the Service through your credentials.

5. The Service

5.1 Description

Huckleberry provides AI-powered executive coaching through voice conversations, 360 feedback collection and synthesis, coaching profile development, and related professional development tools. The Service uses artificial intelligence to generate coaching insights, session summaries, and feedback analysis.

5.2 AI Coaching Disclaimer

Huckleberry is not a substitute for professional therapy, counseling, legal advice, medical advice, or financial advice. The Service provides educational and developmental coaching content generated by artificial intelligence. Specifically:

  • Coaching conversations are for informational and developmental purposes only.
  • The AI coach is not a licensed therapist, counselor, attorney, physician, or financial advisor.
  • You should consult qualified professionals for clinical, legal, medical, or financial matters.
  • If you are experiencing a mental health crisis, contact a licensed professional or emergency services immediately.

You are solely responsible for any decisions or actions you take based on coaching interactions. Huckleberry makes no guarantees about the outcomes of following any suggestion, recommendation, or guidance provided through the Service.

5.3 Service Availability

We strive to provide reliable access to the Service but do not guarantee uninterrupted availability. We may perform maintenance, updates, or modifications that temporarily affect access. We will make reasonable efforts to provide advance notice of planned downtime.

6. Subscription Plans and Billing

6.1 Plans

We offer the following subscription tiers:

  • Free: Limited coaching time (30 minutes per month), unlimited feedback giving and receiving, one growth plan.
  • Individual ($25/month): Unlimited coaching sessions, Coaching Profile with pattern recognition, unlimited growth plans.
  • Team ($20/seat/month): Everything in Individual, plus company document uploads, HRIS integration, Slack integration, and an admin dashboard.
  • Enterprise (Custom): Everything in Team, plus SSO, custom analytics, custom coaching models and data residency options.

We reserve the right to modify pricing with at least 30 days’ notice. Price changes take effect at the start of your next billing cycle.

6.2 Billing and Payment

Paid subscriptions are billed in advance on a monthly or annual basis through our payment processor, Stripe. By subscribing, you authorize recurring charges to your payment method. You are responsible for keeping your payment information current.

6.3 Cancellation

You may cancel your subscription at any time through your account settings. Upon cancellation:

  • Your access continues through the end of your current billing period.
  • Your account reverts to the Free plan unless you choose to close it entirely.
  • Your Portable Data is retained and accessible on the Free plan.

6.4 Refunds

We do not provide refunds for partial billing periods. If you believe you are entitled to a refund due to a service defect, contact support@gethuckleberry.com within 30 days of the charge.

7. Plan Transitions

7.1 Individual Plan to Company Plan

When you join a Company Plan from an Individual or Free plan:

  • Your existing Coaching Profile and 360 Feedback merge into your Company Plan account, providing your AI coach with continuity.
  • Conversation history from your Individual Plan period is preserved and remains yours.
  • New coaching conversations that occur during your Company Plan tenure are subject to Company Plan data handling rules (see Section 8.4).

7.2 Company Plan to Individual or Free Plan

When you leave a Company Plan (whether through departure from the organization, plan termination by the Customer, or voluntary transition):

  • Your Portable Data is retained. Your Coaching Profile and 360 Feedback received travel with you.
  • All Coaching Content from your Company Plan period is permanently deleted. This includes transcripts, summaries, and coaching notes from sessions that occurred while you were on the Company Plan. This deletion occurs regardless of whether you transition to an Individual plan.
  • All Company Data is removed. Team member profiles, organizational context, company documents, and HRIS data provisioned by the Customer are removed from your account.
  • You may continue using the Service on an Individual or Free plan with your Portable Data intact.

7.3 Rationale

The permanent deletion of Company Plan coaching conversations protects both you and your employer. Coaching sessions during your Company Plan tenure may reference confidential company information, team dynamics, and organizational matters. Purging this content ensures that sensitive company context does not persist outside the employment relationship, while your personal development data (Coaching Profile and feedback) remains yours.

8. Data Ownership and Portability

8.1 Your Portable Data

Your Coaching Profile and 360 Feedback received belong to you — not to any employer, and not to Huckleberry. This data:

  • Travels with you when you change companies, switch plans, or leave the Service.
  • Can be exported at any time through your account settings.
  • Is retained as long as your account exists, regardless of which plan you are on.

8.2 Coaching Content Privacy

Your Coaching Content — the substance of your coaching conversations — is private to you. Specifically:

  • Company administrators cannot view it, even on a Company Plan. Admins see only aggregate usage metrics (session count, frequency, last active date).
  • Huckleberry staff do not access it. Our internal policies and access controls prohibit employee access to Coaching Content.
  • On an Individual or Free plan, your Coaching Content is retained for as long as your account is active.
  • On a Company Plan, your Coaching Content is permanently deleted upon your departure from that plan (see Section 7.2).

For full details on how we handle your data, see our Privacy Policy.

8.3 Company-Provisioned Data

On a Company Plan, your employer may provision data including team member profiles, organizational structure, company documents, and integrations with HR systems. This data is owned by the Customer and is:

  • Used to provide contextual coaching (e.g., understanding your team structure).
  • Removed from your account when you leave the Company Plan.
  • Subject to the Customer’s own data governance policies.

8.4 Data Handling on Company Plan Departure

When a user departs a Company Plan:

  • Coaching Profile: Retained — stays with the user
  • 360 Feedback received: Retained — stays with the user
  • Coaching Content (Company Plan period): Permanently deleted
  • Coaching Content (prior Individual Plan period): Already deleted at transition if applicable, or Retained if pre-existing
  • Company-Provisioned Data: Removed from user’s account
  • Usage Metrics: Retained by Customer in aggregate form

9. 360 Feedback

9.1 Named Feedback

360 Feedback collected through Huckleberry is attributed to the person who provided it. We do not offer anonymous feedback. This design decision supports accountability and actionability.

9.2 Feedback Ownership

Feedback you receive belongs to you and is part of your Portable Data. Feedback you give is associated with the recipient’s profile.

9.3 Feedback Withdrawal

If you have given feedback about a colleague, you may request that your attributed feedback be removed. See our Privacy Policy for details on how to exercise this right. Note that synthesized insights derived from multiple feedback sources may persist in anonymized or aggregated form even after your raw feedback is removed.

10. Acceptable Use

You agree not to:

  • Impersonate any person or misrepresent your affiliation with any entity.
  • Attempt to access another user’s Coaching Content, account, or data.
  • Reverse engineer, decompile, or disassemble any part of the Service.
  • Use the Service to develop competing products or for competitive intelligence about our AI systems.
  • Upload malicious, harmful, or illegal content.
  • Use the Service in any way that violates applicable law or regulation.
  • Interfere with or disrupt the Service or its infrastructure.
  • Use automated means (bots, scrapers) to access the Service without our written permission.

We may suspend or terminate your access for violations of this section.

11. Intellectual Property

11.1 Our Property

Huckleberry and its licensors own all rights in the Service, including the software, AI models, algorithms, designs, trademarks, and documentation. These Terms do not grant you any ownership rights in the Service.

11.2 Your Content

You retain ownership of the content you create, upload, or provide through the Service, including your Coaching Profile, 360 Feedback, and uploaded documents. You grant Huckleberry a limited, non-exclusive, worldwide license to process, store, and transmit your content solely for the purpose of providing and improving the Service.

11.3 Aggregated Data

We may use aggregated, de-identified data derived from the use of the Service for analytics, research, and service improvement. This data cannot identify any individual user and does not include any Coaching Content.

12. Third-Party Services

The Service integrates with and relies on third-party providers for voice AI processing, text analysis, professional profile enrichment, infrastructure hosting, and payment processing. These providers process data under contract with Huckleberry and, where applicable, do not retain your content after processing. Your use of the Service constitutes acknowledgment of these integrations.

Your use of Stripe for payments is subject to Stripe’s terms and privacy policy.

For details on our third-party providers, see our Privacy Policy and, for Team and Enterprise customers, Annex C of our Data Processing Agreement.

13. Disclaimers

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, HUCKLEBERRY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

WITHOUT LIMITING THE FOREGOING:

  • We do not warrant that the Service will be uninterrupted, error-free, or secure.
  • We do not warrant that AI-generated coaching content, summaries, or feedback analysis will be accurate, complete, or appropriate for your situation.
  • We do not warrant any particular outcomes from using the Service.
  • The Service is not a substitute for professional therapy, legal, medical, or financial advice. You use the Service at your own discretion and risk.

14. Limitation of Liability

14.1 Exclusion of Damages

TO THE MAXIMUM EXTENT PERMITTED BY LAW, HUCKLEBERRY SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, USE, OR GOODWILL, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE, REGARDLESS OF THE THEORY OF LIABILITY.

14.2 Liability Cap

HUCKLEBERRY’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL FEES PAID BY YOU TO HUCKLEBERRY IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED DOLLARS ($100).

14.3 Application

The limitations in this section apply to all claims, whether based on warranty, contract, tort, statute, or any other legal theory, even if Huckleberry has been advised of the possibility of such damages. Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of these limitations may not apply to you.

15. Indemnification

15.1 Your Indemnification of Huckleberry

You agree to indemnify, defend, and hold harmless Huckleberry and its officers, directors, employees, and agents from any claims, losses, damages, liabilities, and expenses (including reasonable attorneys’ fees) arising from: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any third-party rights; or (d) any decisions or actions you take based on coaching interactions, recommendations, or content provided through the Service.

15.2 Customer Indemnification (Company Plans)

If you are a Customer subscribing on behalf of your organization, you additionally agree to indemnify and hold harmless Huckleberry from any claims by your employees or users arising from: (a) their use of the Service under your Company Plan; or (b) decisions or actions taken by your employees based on coaching interactions provided through the Service.

15.3 Huckleberry’s Indemnification of Customer

Huckleberry agrees to indemnify, defend, and hold harmless the Customer and its officers, directors, employees, and agents from any third-party claims alleging that the Service, as provided by Huckleberry, infringes such third party’s intellectual property rights, provided that Customer promptly notifies Huckleberry of such claims and cooperates in the defense.

15.4 Coaching Outcomes

Both Huckleberry and the Customer (if on a Company Plan) are indemnified from any loss, damage, or liability resulting from a user following advice, suggestions, or recommendations provided during coaching sessions. Users expressly acknowledge that:

  • Coaching content is for informational and developmental purposes only.
  • They are solely responsible for evaluating and acting on any coaching insight.
  • Neither Huckleberry nor their employer guarantees any outcome from coaching interactions.
  • They will not hold Huckleberry or their employer liable for consequences of decisions made based on coaching content.

16. Dispute Resolution

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT.

16.1 Informal Resolution First

Before initiating formal proceedings, you and Huckleberry agree to attempt to resolve any dispute informally. The complaining party must send a written description of the dispute to the other party. For claims against Huckleberry, send your notice to support@gethuckleberry.com. Both parties agree to negotiate in good faith for at least sixty (60) days from the date the notice is received.

16.2 Binding Arbitration

If informal resolution is unsuccessful, any dispute, claim, or controversy arising out of or relating to these Terms or the Service shall be resolved by binding arbitration administered by the American Arbitration Association (“AAA”) under its Commercial Arbitration Rules. The arbitration will be conducted by a single arbitrator.

  • Location: For claims over $25,000, arbitration shall take place in Wilmington, Delaware. For claims of $25,000 or less, arbitration may take place in the county where you reside or by telephone/video.
  • Language: English.
  • Award: The arbitrator’s decision is final and binding and may be entered as a judgment in any court of competent jurisdiction.

16.3 Class Action Waiver

YOU AND HUCKLEBERRY AGREE THAT DISPUTES WILL BE RESOLVED ON AN INDIVIDUAL BASIS ONLY. You waive any right to participate in a class action, class arbitration, or any other representative proceeding, whether as a named plaintiff, class member, or in any other capacity. The arbitrator may not consolidate proceedings or preside over any form of representative or class proceeding.

16.4 Small Claims Exception

Notwithstanding the above, either party may bring qualifying claims in small claims court in the appropriate jurisdiction.

16.5 Opt-Out

You may opt out of the arbitration and class action waiver provisions by sending written notice to support@gethuckleberry.com within thirty (30) days of first accepting these Terms. Your notice must include your name, account email, and a clear statement that you wish to opt out. Opting out does not affect any other provision of these Terms.

16.6 Injunctive Relief

Nothing in this section prevents either party from seeking injunctive or equitable relief in any court of competent jurisdiction to protect its intellectual property rights or confidential information.

17. Termination

17.1 Termination by You

You may close your account at any time through your account settings or by contacting support@gethuckleberry.com. Upon closing your account:

  • You will have 30 days to export your Portable Data.
  • After 30 days, all your data will be permanently deleted.
  • If you are on a Company Plan, your departure triggers the data handling procedures in Section 7.2.

17.2 Termination by Huckleberry

We may suspend or terminate your account if: (a) you violate these Terms; (b) your use poses a security risk to the Service or other users; (c) we are required to do so by law; or (d) your account has been inactive for more than 12 months on the Free plan.

We will make reasonable efforts to provide notice before termination, except where immediate action is necessary to protect the Service or comply with law.

17.3 Termination of Company Plans

A Customer may terminate its Company Plan by providing notice through the admin dashboard or by contacting support@gethuckleberry.com. Upon termination:

  • All user accounts under the Company Plan revert to Free plans (or are closed, at the Customer’s direction).
  • Data handling procedures in Section 7.2 apply to each user.
  • The Customer may export aggregate usage data for 30 days following termination.

17.4 Survival

Sections that by their nature should survive termination will survive, including Sections 8 (Data Ownership), 11 (Intellectual Property), 13 (Disclaimers), 14 (Limitation of Liability), 15 (Indemnification), 16 (Dispute Resolution), and 18 (General Provisions).

18. General Provisions

18.1 Governing Law

These Terms are governed by the laws of the State of Delaware, without regard to its conflict of laws provisions.

18.2 Modifications

We may update these Terms from time to time. We will notify you of material changes by email at least 30 days before they take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not agree with the changes, you must stop using the Service and close your account.

18.3 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions remain in full force and effect. The unenforceable provision will be modified to the minimum extent necessary to make it enforceable.

18.4 Entire Agreement

These Terms, together with the Privacy Policy and (where applicable) the Data Processing Agreement, constitute the entire agreement between you and Huckleberry regarding the Service and supersede all prior agreements and understandings.

18.5 No Waiver

Our failure to enforce any provision of these Terms is not a waiver of that provision or any other provision.

18.6 Assignment

You may not assign or transfer these Terms or any rights under them without our written consent. Huckleberry may assign these Terms in connection with a merger, acquisition, reorganization, or sale of substantially all of its assets, provided the assignee agrees to honor these Terms.

18.7 Force Majeure

Huckleberry shall not be liable for any failure or delay in performing its obligations due to circumstances beyond its reasonable control, including natural disasters, acts of government, pandemics, war, terrorism, labor disputes, power failures, internet disruptions, or failures of third-party services.

18.8 Notices

Notices to you will be sent to the email address associated with your account. Notices to Huckleberry should be sent to support@gethuckleberry.com. Notices are deemed received when sent by email (at the time of delivery).

19. Contact Us

If you have questions about these Terms, contact us at:

The Huckleberry Feedback Company

Email: support@gethuckleberry.com

These Terms of Service were last updated on March 31, 2026.